How can you get a digital product tailored to your business goals?
What problems does analytics solve?
At the stage of analytics, we answer three main questions:
- What is the idea behind the product?
- How can we turn it into a viable product?
- How much will it cost?
To answer them we implement the following tools and strategies.
Impact mapping is a graphic strategy that helps to identify the business goals of the future app or a site. An analyst together with the client creates an impact map — a scheme that connects business goals, project roles (actors), and their impacts to specific product features.
User stories are the form of describing the product requirements. An analyst makes a list of user stories that can be used to create the list of app features and estimate project budget and deadline.
An estimate is an analytical approach that helps to define two numbers - the number of days or months needed to complete the project and the project budget. The analyst estimates the deadline and cost, discusses the results with the client, and they prioritize the app features together.
A clear vision is a final product document that proves that both the client and the product team have the same vision for the future project.
We create a clear vision to ensure that the future product is convenient for end-users and matches the client’s business aims.