Design concept services

We can create a draft of the app that will reflect the visual style of the future product and showcase its main features.

The design concept is a draft of the app that reflects the visual style of the fully-fledged design and showcases the main features of the future product.

As a part of design concept services, our team can create a design concept of the web or mobile application that will help the project team and their customer gain a shared vision of the future product and become a solid foundation for a complete app.


Here’s what we can do:

Approach 1

Build app concept based on requirements, the idea of the project, collected references, and brand identity.

Approach 2

Create a concept that can be presented to investors and potential users before the detailed design is completed.

Approach 3

Design drafts for apps and websites in the fields of delivery, crypto trade, fintech, real estate, and many others.

50+ developers in an independent team
17+ years of experience
1,500+ projects
60% repeat customers

How do we deliver design concept services?

  • 1
    Help a client define the requirements.
  • 2
    Gather references to find the suitable style.
  • 3
    Create a mind map and lo-fi wireframes.
  • 4
    Create 2–3 screens of the future application or site.
  • 5
    Discuss the screens with the client and make improvements.
The upper limit of costs and timeline may vary depending on the complexity of the visuals.
Hourly rate for design concept services
$50 per hour
Average design concept cost


Take a closer look at the design concepts that our team has created.



across 5 platforms
Top 50
app development
companies on
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Upwork logo
4.9 / 5
average rate
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Why is it better to begin the project work by creating a concept?
The anticipations and requirements of the clients are our biggest priority. Design concept lets us make sure we are creating the design the client wants to get exactly. Besides, it is quick to change. And once the screens are ready, we discuss the developed visuals with a client to confirm if the UI and functionality conveyed in the conception match the anticipations. If not, we change it as necessary and discuss it again. Making adjustments at this stage is far less expensive than making them when the interface design is completed. All in all, concepts allow us to save time and resources for the clients. As a part of our design concept services, we can also prepare a draft of your app that you can hand over to your in-house design team.
How do you gather reference materials?
When we deliver design concept services, we often ask the customers to find the samples they don’t like. Then an in-house analyst discusses the provided examples with the customer to find out what exactly they dislike about them. Whether the color palette is too dark, the typeface looks too extravagant, or the style is too childish? With negative references in mind, our team can meet all customer expectations and build the conceptions with fewer iterations.
Can you provide examples of your previous UI/UX design work?
Of course! Our team has accomplished more than 1,500 projects including design concepts. We post a lot of them on Dribbble and Behance, so you can view these portfolios to estimate our experience in delivering design concept services as well as our ability to create interfaces for apps in different industries and platforms.
What tools and software do you use for UI/UX design, and how do you collaborate with our development team during the design handoff?
We always use Figma to create interface mockups and a couple of other tools to draw illustrations and create animations. While providing design concept services, our designers always cooperate with developers to ensure that their design matches platform guidelines and is optimized for further development.
How do you incorporate branding elements into the app design to ensure consistency with our overall brand identity?
Before starting to deliver design concept services, we always initiate a call with our customers to find out about requirements for the visuals and branding elements to embed into the interface. If you don’t have a brand identity, we can help you to choose colors and typography and develop the logo in the process of app design, so the final mockups looked complete and matched your company’s mission.
What other services do you provide except for design concept services?
Sure! Ronas IT specializes in building web and mobile applications for startups and businesses. We are a full-stack IT company, so we can design and develop the digital product and maintain it after the project work.
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