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Custom software development solutions

One team designs, builds, and ships your custom software — web, mobile, or enterprise. If you don't need custom, we say so on the first call and suggest what to use instead. You own the code and IP from day one.

What is custom software development?

Custom software development is the process of designing, building, and maintaining software created for the specific needs of one organization or user group. Unlike off-the-shelf products made for a broad audience, custom software matches your exact processes and requirements.
Custom software development is the right choice when your processes don't fit standard tools, when you need integrations that ready-made products don't offer, or when the product itself is your business. If an off-the-shelf tool covers your needs, we will say so on the first call — building custom for its own sake wastes your budget.

Who we build custom software for

Startups & founders

Founders come to us to turn an idea into a product they can launch and test. We start with business analysis so you don't invest in features the market doesn't need, then build an MVP with the core features first. You get a working product, real user feedback, and a codebase built to grow past the MVP stage.

Growing companies

Growing companies use custom software to connect sales channels, data, and daily operations in one system. We integrate new software into the tools you already use, so your team keeps working without disruption while the new system takes over step by step — including moving live data out of the systems you replace. Where regulations apply — payments, personal data, healthcare — we build to the relevant standards from the start.

Established businesses

Established businesses hire us to automate internal processes: order management, logistics, reporting, customer service. We build custom business software — internal systems and corporate apps — around the way your company actually works, keep client data secure, and stay with the product after release: support, updates, and new features as your needs change. We plan the rollout in stages to reduce disruption to daily operations.

Our software development services

Ronas IT covers every form of custom software development. If you are not sure which one fits your product, tell us about it — we will recommend the right starting point.

Web development

Web development

We build websites of any size, from landing pages to corporate websites — over 200 web projects across many industries. Proven internal solutions cover the standard parts of a build, so your project reaches launch faster.

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Mobile app development

Mobile app development

We build mobile apps with React Native, so one codebase covers both iOS and Android and you don't pay to build the app twice. When a project needs native development, our team works in Swift and Kotlin.

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Web application development

Web application development

For products with complex logic and real-time data — dashboards, platforms, SaaS — we build custom web applications. Our own code solutions cover standard features like user accounts, roles, and reporting, so the team spends time on what is unique in your product.

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Backend development

Backend development

We build APIs, databases, and the server logic behind web and mobile products. This is also where integrations live: payments, CRMs, delivery services, and everything else your product connects to.

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Dedicated development teams

Dedicated development teams

If your product needs ongoing development after launch, a stable dedicated team keeps working on it — the same engineers who built the product and know the codebase, release after release.

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MVP development

MVP development

If you are a startup testing a product idea, we build a minimum viable product with the core features first. Depending on urgency, an MVP takes from 4 weeks: you launch, collect user feedback, and decide what to build next based on real data.

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Why choose us for custom software development?

Here is what you get when you choose Ronas IT as your software development company:

You own the code and IP

Everything we produce — code, design, documentation — belongs to you from the start of the project, with the repository in your organization from day one. We sign an NDA on request, and nothing locks you to us: any development team can continue the work. We prefer clients who stay because the work is good, not because leaving is hard.

Transparent pricing

Our prices are public — see the pricing page for every service, so you know the budget range before the first call.

One team for the full cycle

Design, frontend, backend, mobile, and DevOps are done by one in-house team. You don't manage several contractors or explain the same requirements twice. One team carries your product from the first sketch to the release and beyond. Every engineer on the team holds at least a bachelor's degree in an IT field.

Our own solutions speed up development

We reuse our own code solutions and frameworks built over hundreds of projects: authentication, payments, admin panels, deployment pipelines. Your project starts from tested building blocks instead of a blank page, so development moves faster. These building blocks ship as part of your codebase — yours to keep and modify.

Flexible technology stack

We choose the stack for the project, not the project for the stack. Our standard tools are PHP and Laravel, React, and React Native, but when a project is better served by something else, we use what fits — and explain why.

Standardized, automated deployment

Deployment is standardized and automated with CI/CD. Releases are consistent and repeatable: web products deploy without downtime, and mobile apps are prepared for App Store and Google Play submission.

The process of software development

From the first call to the release, a project goes through these steps:

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  • 1

    Requirements gathering

    We start by gathering requirements and defining the scope of work: what the product must do, for whom, and what done looks like. If the product is technical, our CEO Roman Surikov joins the first call. He is an engineer, so you can discuss architecture and technical constraints right away.

  • 2

    Project estimation

    We outline the main features, the team composition, and the approximate cost based on our hourly rates. If you need an exact budget, an optional analysis phase turns the requirements into user stories and flow maps and produces a fixed estimate of cost and timeline.

  • 3

    Planning

    Once you approve the estimate, we plan the work in sprints — short iterations of 2-3 weeks. Each sprint has goals that we break down into tasks.

  • 4

    UI/UX design

    Before software engineering, we create interface designs based on client requirements and references, starting with a mind map to outline key functionality and logic. After client approval, we create a design concept with 2-3 interfaces to establish the product's visual style. Finally, we design screens and flows focused on the client's business processes, while creating a UI-kit.

  • 5

    Software engineering

    The development team establishes scalable architecture and starts coding according to the design specifications. By the end of each sprint we hold a demo updating a client on what has been developed. We cover the code with autotests, so we don't need to manually test each part of the application.

  • 6

    Deployment

    We prepare the software for production, finalizing the environment and configurations. Right after web or mobile application development, products either go into the production environment or are being released in the app stores.

  • 7

    Maintenance and support

    If you want us to stay after the release, we provide maintenance and support: bug fixes, updates, and improvements as the product and user needs evolve.

Case studies

These businesses chose custom development because off-the-shelf software could not cover their processes.

Hamperapp

Mobile and web application development

Hamperapp, a laundry service from Florida, needed to automate its entire workflow — from customer orders to drivers and laundries. We built iOS, Android, and web apps plus admin and manager panels for four user roles, with Stripe payments and real-time order updates. The service has 3,000+ active users and 38,300+ iOS downloads — and, as the client reports, has doubled its users year over year.

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On-demand laundry and dry cleaning app showing an orders list and a service catalog.
On-demand laundry and dry cleaning app showing an orders list and a service catalog.

UK Retreats

Landing and web application development

UK Retreats wanted a booking platform for unusual holiday stays across the UK. The founder had taken the idea to several web agencies and heard the same response: too expensive, can't be done. We proposed a mobile-first web app instead of a costly native one — a version that fit the startup budget and kept the product vision intact. The MVP was ready in 3 months.

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Holiday rental booking app on two phones showing a cottage listing and a map of available properties.
Holiday rental booking app on two phones showing a cottage listing and a map of available properties.

Oddscrowd

Website and mobile application development

OddsCrowd, a US community of bettors, came to us 10 weeks before the Super Bowl and needed a mobile app synced with their website before the game. We built a React Native app for iOS and Android with odds tracking, picks, and push notifications — and released it on time. Monthly users grew 10x shortly after the release, as the client reported.

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App for sports bettors on two phones showing NFL game odds and a game center with sports categories.
App for sports bettors on two phones showing NFL game odds and a game center with sports categories.

Chef's Crate

Web application development

A meal prep company from Australia had a customer ordering app but no system behind it to run the restaurant side. We built an inventory management system that connects to the app: recipes with storage and allergy details, batches tracked with QR codes and expiry dates, and pickup statuses for every order — one admin panel for the restaurant staff.

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Restaurant inventory dashboard showing recipe instruction cards and a pickups status table.
Restaurant inventory dashboard showing recipe instruction cards and a pickups status table.
Custom software development cost by scope
Custom software development at Ronas IT costs from $15,000 for an MVP to $50,000 and more for CRM-, HRM-, or ERP-scale systems, depending on scope. The main cost drivers are the number of features, the number of platforms — web, iOS, Android — and integrations.
MVP / single product

Starting at

$15,000

/per project

Timeline

From 4 weeks

Core features, one platform, API, release

Typical for founders validating an idea

Full product

Starting at

$30,000

/per project

Timeline

From 6 weeks

Web app or web + mobile, custom UI/UX, integrations, user roles

Typical for growing products and marketplaces

Enterprise system

Starting at

$50,000

/per project

Timeline

From 8 weeks

CRM, HRM, or ERP-scale systems, several apps, complex integrations

Typical for established businesses

Analysis phase

Starting at

$2,000

/per project

Timeline

From 1 week

User stories, flow maps, feasibility, and a scope document

Turns your idea into a fixed budget and timeline

A rough estimate is free: describe the product, and we reply with a cost range. The full price list is on our pricing page.

Our tech stack for custom software development solutions

We have been building software since 2007. The stack below is the set of technologies we have tested on hundreds of real projects and keep using because they are reliable and fast to build with. Some of our internal tools and packages are public on our GitHub, and the way we choose them is public too: our tech radar tracks 400+ technologies and shows which ones we trust for production.

Backend

PHP

PHPUnit

Laravel

Python

Frontend

React

NextJS

Angular

Design

Figma

GSAP

Photoshop

After Effects

Mobile

React Native

Swift

Kotlin

DevOps

GitLab

Argo CD

GitLab CI

Google Cloud

AWS

Kubernetes

Sentry

Grafana

Prometheus

Loki

Industries we serve

Over 1,500 delivered projects across design and development give us working knowledge of how these industries operate:

Fintech

Payment apps, trading platforms, and digital wallets — built to pass security and compliance review.

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Logistics

Apps for supply chain, warehouse, and transportation management, plus dashboards that turn operational data into a clear picture.

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Marketplace

B2C, B2B, and hybrid marketplaces: listings, payments, seller tools, and admin panels for running the platform.

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Travel

Booking platforms, travel planning apps, hotel management tools, and travel-specific CRMs.

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Education

LMS, corporate training apps, student portals, and self-learning apps — with content protection, so course materials stay yours.

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E-commerce

We build ecommerce from scratch or as hybrid solutions — a Shopify admin panel with a custom storefront. For physical retail, we cover point-of-sale, ERP, and delivery apps that connect in-store and online sales.

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If you didn't see your industry listed, don't worry — we can still help. Let's talk about the features you want for your custom software project.

Benefits of custom software solutions

Four practical reasons businesses invest in custom software solutions:

Enhanced efficiency

Custom software connects to your existing systems without workarounds and automates the routine work your team does by hand. The features follow your workflow instead of forcing your team to adapt to a generic tool.

Unique solutions

Custom development turns what makes your business different — pricing logic, workflows, customer experience — into product features competitors cannot copy.

Future scalability

Custom software grows with the business: new features, higher load, and new integrations are added to your codebase on your schedule, instead of waiting for a vendor's roadmap.

Cost efficiency

Over the long term, custom software often costs less than licensed products: you don't pay per seat, don't pay for unused features, and don't build manual workarounds for things the tool cannot do.

Related services that our custom software development company offers:

UI/UX design services

Our designers cover the full UI/UX cycle for web and mobile products: research, wireframes, interface design, and a UI kit for future screens. Design and development run in one team, so layouts are implemented exactly as designed.
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DevOps services

We automate and accelerate development processes with CI/CD, monitoring, and infrastructure automation — for products we build and for products developed by your internal team.
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AI-powered solutions

We integrate AI into custom products: assistants and chatbots, automation of business processes, and analytics on customer behavior. If your product can benefit from AI features, we include them in the project scope.
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Strategy and branding

If you need more than software, we design brand identity end to end — logo, brand book, and product interfaces in the same style. See our design work on Dribbble and Behance.
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FAQ

How much does custom software development cost?

Custom software development at Ronas IT starts at $15,000 for an MVP and $30,000 for a full web product; CRM, HRM, or ERP-scale systems start at $50,000. The price depends on scope: how many features and platforms the product needs. For a fixed budget, we run a short paid analysis phase — most projects then run on a fixed price, and when requirements are likely to change during development, we switch to time and materials. The full price list is on our pricing page.

How do you keep custom software secure?

Security is layered across infrastructure and code. Server-side runs on AWS or Google Cloud; CI/CD goes through GitLab CI and Argo CD; secrets are stored server-side with least-privilege access, so even team members don't have full access to every part of a project. Applications use JWT tokens and third-party authentication services like Auth0. Laravel protects against SQL injection and CSRF at the framework level, while DDoS protection is handled at the infrastructure level — with services like AWS Shield or Google Cloud Armor.

Who owns the code and intellectual property?

You do, from the first day of development — and ownership does not expire when the collaboration ends. We sign an NDA on request, and internal protocols limit access to your code and documents to the team working on your product, so project details and proprietary information stay confidential. The repository can live in your own organization — GitHub, GitLab, or Bitbucket — from day one; if you start on our GitLab, we transfer everything to you whenever you ask.

How long does development take?

Timelines scale with scope: a basic MVP takes from 4 weeks, a full web application from 6 weeks, and CRM- or ERP-scale systems from 8 weeks. If the deadline is tight, we can expand the team and run tasks in parallel — that is how we shipped a betting community app in the 10 weeks before the Super Bowl.

What project management methodology do you use?

Most projects run on Scrumban: work is planned in 2-3-week sprints, and each sprint ends with a demo of what was built. It fits both fixed-scope projects and products where requirements change during development. When a client needs a strictly defined outcome, we use the waterfall model instead. Either way, you see working results every sprint.

How do you ensure quality after release?

Nothing reaches users on a single check. Automated tests gate every change, and each feature then passes code review, a team lead review, a manager review against the scope, and your own review on a staging build. In production, Sentry reports errors in real time. After the release, we fix issues, ship updates, and add new features under a support agreement; support terms and response times are agreed in that agreement, and we share client references on request.

What is the difference between custom and off-the-shelf software?

Custom software is built around your processes; off-the-shelf software makes your processes fit the tool. Off-the-shelf is faster and cheaper to start with, and it is the right choice when your workflow is standard. Custom development pays off when the product is your business, when integrations matter, or when generic tools force expensive manual workarounds.

What happens if we decide to switch to another development team?

Nothing locks you in. Development runs in a repository you own, with documented setup and deployment, so another team can pick the project up. If you decide to move, we hand over credentials, infrastructure access, and documentation — the transfer is a routine step, not a separate project. These handover terms are part of our standard contract, and if you are moving to an in-house team, we run a structured 2-4 week handover with deployment runbooks and knowledge transfer.