Cross-platform fitness app for modern workout and health tracking
A user-friendly and visually engaging fitness tracking platform designed for mobile and web, combining health analytics, daily activity insights, and AI-powered recommendations.
This project is delivered under NDA; we cannot disclose the product name or provide a live link.
Project idea
Our client envisioned a fitness app to motivate users and help them track activity, set custom fitness goals, and receive simple, actionable guidance.
The platform merges detailed workout tracking, beautiful statistics visualization, personalized dashboards, and community challenges — made available via seamless mobile and web experiences.
Intuitive onboarding, secure data management, simple navigation, and effective usage incentives were among the top priorities.
Key objectives
The goals for this project included:
UI/UX Design
Visual direction
Our visual direction focused on a clean, modern style with contrast-rich backgrounds and calm gradients, designed to reduce user fatigue and highlight key performance metrics.
Round cards, streamlined buttons, and bold typography provide clarity and approachability in both mobile and desktop environments.
User flows and structure
User journeys were optimized for quick access to core features like daily progress, trending workouts, and profile management. Clear separation of dashboards, statistics, and workouts prioritizes usability. The platform’s navigation is optimized for both one-handed mobile use and efficient web browsing.
Concept
The main dashboard acts as the user’s personalized command center, surfacing the most relevant stats, workouts, and AI-powered nudges.
Each area — steps, calories, heart rate, nutrition — features visualized trends and actionable feedback. Workouts are broken into short, goal-oriented challenges, with timers and progress tracking directly in the player.
Clarity for maximum focus
The app is designed for total workout immersion. Every screen, control, and data point is presented to support the user’s athletic goals — removing distractions and helping users stay “in the zone.” Through purposeful visual simplicity, users can focus on performance, not on navigating the app.
Quick-access controls allow users to start, pause, or switch workouts without interruption
Clean layouts and large, legible stats keep essentials front and center
We provided several design concepts: one with malachite-shade buttons and other with backgrounds in sulu colour.
Optimized navigation means no wasted time searching for features
Visual system and UI kit
A modular UI kit and icon set allow for easy branding refinements and rapid feature expansion. All backgrounds, gradients, and cards are designed for performance and fast load.
Platform’s key features
Easy onboarding and profiles
New users start with a friendly onboarding flow using email, Apple, or Google authentication. Personal fitness info — age, height, weight — and privacy preferences are set upfront. Profiles display real-time daily steps, distance, goals, and wellness stats.
Powerful tracking and dashboards
The app empowers users to understand their fitness journey at a glance, combining smart data capture with intuitive, visual dashboards. Whether you’re just getting started or a seasoned athlete, live tracking and trend insights help you stay on course toward your goals.
Workout library and sessions
We designed a dynamic workout library that motivates users to stay engaged and find the perfect session for any day.
With a mix of expert-led video tutorials, tailored challenges, and guided routines, users can continually push themselves and achieve new milestones.
Admin management
A robust and user-friendly admin panel, built with Laravel Nova, provides efficient content and user management behind the scenes. Admins can easily curate the app’s resources and make sure the platform runs smoothly for all users.
badges for consistency
AI-powered daily suggestions
A lightweight AI module scans each user’s recent activity and offers simple, personalized advice — such as adjusting workout durations, suggesting a rest day, or proposing new challenges. The AI also nudges users to meet their goals and celebrates milestones.
Monetization and access model
At launch, the client prioritized user growth by offering free, unrestricted access to all features, allowing users to fully experience the app and build habits without barriers. The platform is designed to support an easy transition to subscriptions or a premium paywall in the future. Once payments are introduced, advanced features will require a subscription, and users will be clearly notified in advance, with time to adjust or upgrade.
Initial access
All features and content unlocked for a limited promotional periodFuture model
Flexible integration with Stripe and in-app purchase APIs for seamless, secure subscription and payment managementClear user messaging and upgrade options in the app’s onboarding and settings flows
The app was launched after 8 months of development, delivering a seamless and visually compelling user experience across both mobile and web platforms.
Mobile
- Typescript for scalable, maintainable code
- React Native for unified iOS and Android experience
- Redux Toolkit & ahooks for state and effect management
- Accessibility features such as screen reader support and dynamic text scaling
Web
- React & Typescript for speed and SEO
- i18n for localization and date/number formatting flexibility
- Figma for collaborative UI/UX design and prototyping
Backend and infrastructure
Node.js & AWS Lambda for API handling
PostgreSQL database (cloud-hosted, scalable via AWS)
Redis for fast, in-memory caching
Docker for service containerization
Terraform for infrastructure provisioning
Cloudflare CDN for accelerated media delivery
Sentry for performance monitoring and proactive error tracking
GitHub Actions for CI/CD
Laravel Nova for powerful admin dashboard and content management
Integrations
Device APIs for heart rate and steps via HealthKit or Google Fit
OpenAI model for context-aware recommendations
OAuth2/OIDC for authentication
